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Students will create a production logo for the class. The logo will introduce the course name with a tagline of the student's choosing.
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Logos are simple, associative, and memorable.A logo is a visual and/or text based graphic that stands in for the company or entity. It should be simple and clear. The viewer should not have to struggle to understand it.
It should be a symbol for the characteristics you want the viewer to associate with that organization. A good logo makes an immediate first impression. The logo will be memorable because the image stands out, apart from all of the other information being presented. Design the static logo first.Motion graphics use static graphics as a starting point, before conceptualizing how the motion will be integrated. Come up with a good static logo first. Great motion with a badly designed logo will never make for a good motion graphic.
Use motion wisely.The motion should emphasize the logo.
The motion should happily surprise the viewer. The motion should be consistent with the mood you are trying to elicit from the viewer. |
REQUIREMENTS
Widescreen Format |
Length |
Content |
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848 x 480
960 x 540 ---- IDEAL 1136 x 640 1280 x 720 ---- ALSO GOOD |
Minimum: 100 frames, 4 seconds
Maximum: 1000 frames, 42 seconds Ideal: 300 frames, 12 seconds |
The logo should appear at the end.
The words Art in Motion should appear at some point. |
Movement
At least two distinct types of movement.
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JUMP
SPIN
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BOUNCE
ROLL
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FLOAT
SWING
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Scale Change
At least one instance of a scale shift.
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Transitions |
Speed |
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At least two different types of transitions.
- Morph - Replace - Add - Subtract - Disintegrate - Build - Grow |
Create a consistent, readable speed.
Smooth, intentional animation is not jumpy or jerky. |
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